When patients search for dentist services, they typically want to find relevant information that matches their intent. Search engines are careful not to show websites that offer inaccurate, incomplete, or outdated information. That’s why it’s important to have an in-depth understanding of your client’s target audience to drive targeted traffic to their site and convert them into loyal patients.
The best SEO for a dentist’s office starts with keyword research (finding queries that people type into search engines) and local SEO (ensuring your client’s name, address, and phone number is correct on their website and Google Business Profile). Then, it’s about creating content that answers those questions in a way that will make users happy – if it’s boring or unhelpful, it won’t rank high no matter how many “SEO tricks” you use.
Boost Your Online Presence with SEO for Dentist Offices
On-site SEO is about ensuring your client’s website loads quickly, has the right keywords in their title tags and meta tags, and that their pages are structured in a way that makes sense to search engines. It’s also about ensuring their content is fresh and updated regularly so search engines can keep bringing users to them.
Off-site SEO is about leveraging other sites/places on the internet to link to your client’s website and signal to search engines that their site has relevance, expertise, and authority in the subject matter they’re talking about. This is especially important for dental practices because results for many searches are dominated by review sites like Yelp, Healthgrades, OpenCare, and Zocdoc.