Fashion Insights and Trends 2023 onward, fashion will increasingly take its cues from the world outside of retail. Consumers are increasingly driven by social and environmental values, which in turn will influence the industry’s priorities and strategies.
In the midst of these changes, leading fashion companies will prioritize contingency planning and continue to look for new routes to value creation. This includes developing contingency plans for disruptions that could arise from the reshaping of consumer values, as well as keeping an eye on new technology trends that might enable innovation and growth.
Fashion Insights and Trends
Technological trends that have the potential to impact the fashion industry include novel fabrics, generative AI’s creative crossroads, and data-driven decision-making. Amongst other things, these technologies could help brands increase revenue, push design limits, and improve product management.
Other technology trends to watch for in the fashion space include casual sneakers, belt bags, and retro styles from the 70s, 80s, and 90s. These styles have been popularized by social media and influencers, and have seen renewed popularity from Gen Z shoppers. This is partly due to the rise of TikTok, which has become a go-to source for inspiration for this demographic. Additionally, this group also turns to TV/movies and friends/family for inspiration — both of which are on the rise from 2022.
Fashion is one of the top money-making industries in the world, and it’s important for brands to stay on the cutting edge to maintain their competitive advantage. As a result, it’s critical for fashion retailers and brands to regularly follow industry reports, analyze fashion industry trends, and keep up with emerging colors, designs, and styles. In addition, it’s helpful to track fashion influencers and follow trends on social media to ensure that you can deliver on what consumers want.