You may not think of it, but YouTube is a massive search engine. In fact, it’s second only to Google in terms of searches. That’s why it’s important to optimize your videos for visibility on the platform and beyond.
How do I maximize my YouTube exposure?
Start with keyword research using tools like Answer the Public or Keywords Everywhere to find relevant phrases your audience is searching on YouTube. Maximize Your Video Exposure with YouTube Ads Views , incorporate those keywords into your video title, description and tags. It’s also a good idea to include them in the transcript of your video.
Make sure to use an attractive, eye-catching thumbnail that clearly shows what your video is about. You can even create your own using a site like Canva. This can be a great way to stand out from the crowd of other video thumbnails on YouTube.
Improve your video’s Watch Time by enticing viewers to stay through the whole clip. One great way to do this is by using a ‘coming up next’ teaser at the beginning of your video. That way, viewers know what’s to come and will be forced to keep watching until they see it.
Remember to promote your videos on all platforms where you can, including social media and your website. Getting your videos out there is just as important as creating them in the first place. It can also be a great idea to reach out to influencers in your niche and ask them to share your video.